Boho has never felt more at home in modern retail. Customers are asking for texture, warmth and pieces with a story, not just a SKU. If that sounds like your clientele, boho wholesale can give you a product engine with soul. It also gives you a point of view your customers can feel the moment they step through the door.
Madam Stoltz has shaped that space for decades. Their approach blends considered curation with a selective retail network, helping partners build assortments that feel authentic and commercially strong. You are not buying a logo. You are joining a design-led community that values craft, character and long-term relationships.
Why boho wholesale rewards careful retailers
The appeal is simple: tactile materials, honest finishes and calm colour palettes create rooms people want to live in. When shoppers can see hand-stitching on a cushion or the grain of a wooden stool, they understand value without a sales pitch. Boho gives you that theatre on the shop floor, and it photographs beautifully for ecommerce too.
The best results come when your range balances staple textures with a handful of bolder accents. Think recycled-cotton throws in quiet shades, a pit-loom rug with depth underfoot, then a cotton-mâché lampshade to introduce sculptural interest. The look reads relaxed and refined, yet it is practical for everyday life.
What you can range with Madam Stoltz
A strong boho assortment touches multiple zones of the home. It also mixes sizes and price points, so customers can leave with a small treat or invest in a statement piece. Madam Stoltz covers the spectrum with global craft techniques and natural materials at its core.
- Home textiles and soft furnishings
- Lighting from pendant to portable
- Small furniture and accent seating
- Woven baskets, trays and storage
- Decorative objects, vases and glassware
- Mirrors, wall art and small hardware
- Kitchen and table accessories
- Seasonal pieces for gifting and celebration
Expect variety within each category. Cushions arrive with zip covers and washable pads. Throws often use recycled yarns and intentional batch-to-batch shade variation. Lighting ranges from woven shades and industrial-metal forms to lanterns and candle holders that bring evening atmosphere. Furniture leans into wood, rattan and metal with finishes that feel lived-in rather than lacquered.
There are no retailer-exclusive SKUs advertised. The brand protects distinctiveness by limiting distribution and choosing partners with the right fit, not by private-label contracts. In practice this gives you room to stand out locally, without the risks of custom development.
Craft, character and responsible materials
Artisan variation is not a defect here. It is the point. Slight differences in glaze, weave or silhouette make each piece feel personal. Customers read that character as quality, and it supports better price integrity.
The design studio regularly experiments with responsible materials. Recycled cotton shows up across textiles, often with subtle colour shifts that add richness on a sofa. Cotton-mâché lamps turn textile offcuts into sculptural lighting. Baskets and mats rely on grasses and fibres with a tactile hand. The thread that runs through it all is usability. Chair pads are made to be sat on; glassware pours well; cushions are easy to care for.
Tools that make wholesale straightforward
Buying becomes easier when the back office runs smoothly. Madam Stoltz pairs a modern B2B portal with hands-on human support so you can plan ranges and market them efficiently.
You get more than a login. You gain a support team and a library of content you can publish today.
- Curated image bank: Mood shots, cut-outs and full lifestyle stories arrive ready for your website, social and POS. No scrambling for assets.
- Ordering portal: Real-time stock and pricing, plus product data and images, help you build lists, place orders and track them without guesswork.
- Country and account managers: Local expertise meets personal service. Your manager knows what sells in your market and answers quickly.
- Ongoing updates: Seasonal catalogues and email briefings keep you ahead of launches so your content and displays feel fresh.
The result is a workflow that respects your time. Place orders when it suits you, pull images instantly, then speak to a person who understands your store when you need advice.
How access and distribution work
This is a selective network with more than 3,000 retailers globally. The brand prefers depth over ubiquity, partnering with a limited number of stores per area so each one can shine. That mindset benefits independents and quality-focused multi-store groups who want a recognisable aesthetic without saturating their postcode.
Customisation or co-branding is not part of the offer. Instead, you retail the Madam Stoltz collection with the full weight of their visuals and story. Many partners see this as a strength. It keeps creative standards consistent while giving you time to curate and sell.
Applying and being accepted
The application is digital and concise. You share your business details, VAT number, channels and location. Each request is reviewed by the team, and approval unlocks the wholesale portal plus the image bank and manager support.
What matters most is fit. Shops and webshops are welcome, as are interior designers and concept spaces, but the common thread is care for design and storytelling. If your brand language, photography and store experience complement an artisanal, Scandinavian-leaning aesthetic, you are already aligned.
There is no public minimum order value. That said, a considered opening buy shows intent. Aim to cover multiple rooms and layering options so your display feels abundant and shoppable from day one.
Set yourself up to succeed:
- Build a balanced mix across textiles, lighting, storage and accent furniture
- Plan a colour story customers can follow from window to till
- Merchandise tactile surfaces at hand height for touch
- Use the image bank for a consistent online and in-store narrative
- Share early sales data with your manager for fast follow-ons
Merchandising that sells
Boho thrives on layering. Stack cushions in tonal pairs, drape a recycled-cotton throw over a chair, place a woven basket beneath to suggest real life. Create small vignettes that show how pieces interact. A mirror above a bench. A tray on a footstool with a candle holder and glass. Customers copy what they can visualise.
Lighting is your secret ally. A rattan shade over a table of textiles warms the colour story and invites linger time. In darker months, lanterns and candle holders convert browsers with modest price points and instant atmosphere.
Online, replicate those stories. Feature lifestyle shots from the image bank at the top of category pages. Use product cut-outs for speed on PDPs, then add a carousel with mood images. It keeps bounce rates low and conversion honest.
Local support and the feedback loop
A country manager is more than a contact card. They speak your language, understand your seasons and help you read your numbers. If a certain glass vase flies out in your city, say so. If a chair pad material feels too light for a café-heavy town, flag it. That feedback is heard and often reflected in future selections.
Retailers are also recognised publicly. The brand’s shopfinder lists partners on the consumer site, and selected stores are featured in editorial content. That visibility compounds the effect of good merchandising and active social media, sending you customers who already love the look.
Trade fairs and seasonal showrooms offer face time when you want it. Seeing a full collection in context can sharpen your buy and spark ideas for windows, workshops or collaborations with local makers.
A first order blueprint
Every store is different, but a simple structure can anchor your opening buy. Start with texture, then add shape and light.
- Textiles 35 to 45 percent: cushions in two sizes, two throw weights, chair pads that fit your seating. Choose one dominant palette and a quieter secondary set.
- Lighting 15 to 20 percent: one pendant family in two sizes, a table lamp with character, plus lanterns and candle holders for basket builders.
- Storage and baskets 10 to 15 percent: three sizes that nest, one tray style, one lidded design for utility.
- Small furniture 10 to 15 percent: a stool or side table, a bench if floor space allows, a compact shelving accent in metal or wood.
- Decorative objects and glass 10 to 15 percent: vases in a trio, a sculptural piece for focal points, everyday glassware that stacks neatly.
- Seasonal and gifting 5 to 10 percent: timely accents that refresh displays and drive repeat visits.
Layer price points so customers can treat themselves on a weekday and return for bigger pieces at the weekend. Keep one table “quiet” for those who like calm, and one table with more pattern and shape for bolder tastes.
Ready to join the family
If you value the imperfect, the handcrafted and the beautifully made, this is a partnership that will feel natural. Apply through the wholesale portal, meet your country manager, and start building a range that tells a story your customers will want to take home.
The team is here for you with images, data and advice whenever you need it. Bring your taste and local knowledge. Together you will create spaces that feel grounded, welcoming and real.