The boho aesthetic never stands still. It grows with the hands that shape it, thrives on lived-in charm and invites a touch of theatre into everyday life. Our wholesale offer is built on that belief. Made by hand and chosen by heart, it brings Nordic calm together with global craft for retailers who want character without noise.
Nordic zen with a worldly spark
Madam Stoltz is rooted in Scandinavian simplicity yet coloured by artisanal techniques from India, Morocco, Vietnam and beyond. Think quiet forms and natural materials carrying stories in the weave, the glaze and the knot. The guiding idea is simple: homes should feel grounded, welcoming and real.
That balance is why boho works so well with Nordic minimalism. A pared-back base gives space for pattern and texture to sing. A linen sofa in oat or stone. A rattan basket with a hand-plaited rim. A velvet cushion embroidered by a single artisan. The result is an interior that relaxes the eye and warms the senses.
Form and function with a vintage wink
This season draws inspiration from the elegance of the 40s and 50s, when form met function with flair. You’ll see soft, curved silhouettes that echo vintage glass ornaments and textiles bearing art deco-inspired motifs. Rounded edges on side tables. Fan-like repeats on cushions and throws. A glimmer of brass beside a matte ceramic bowl.
Mid-century design prized materials that age well, and we follow that lead. Stainless steel, wood, stone and glass appear across furniture and lighting. They bring weight and honesty. Textiles step in with tactile relief: cotton velvets, wool blends, handwoven cotton with a subtle slub. Pieces feel refined but never precious.
Practicality lives at the centre. Cushion covers come with zips and removable pads. Chair pads are machine-washable. Lamps are designed for easy shade swaps and standard bulbs. These are objects that stand up to everyday life while keeping their poise.
The season’s palette leans into sand, tobacco, clay and deep sea green, with occasional mustard and ink. Patterns walk a line between geometry and botany. The overall mood reads as lived-in elegance, where rough meets refined, soft meets structured.
One look often sells a collection. For many retailers, that look is a curved glass lamp next to a quilted cushion with a scalloped stitch. The light hits the glaze, the stitch catches the shadow, and the invitation to touch does the rest.
Made by hand, chosen by heart
The phrase is not a slogan for us. It reflects decades of relationships with workshops and families who keep craft traditions alive. We have worked with the same artisans for years, sometimes across generations. Ideas flow quickly when trust is this strong: a pencil sketch can become a handwoven sample within days in a Delhi studio or a small factory outside Jaipur.
Rugs and cushions are often woven on pit looms. The rhythm is human, not mechanical, and you’ll see it in the gentle variation of the weave. Velvet covers may carry hand-embroidered motifs, stitched with a practiced wrist and a steady needle. Baskets arrive with the faint scent of dried grass and a pattern that follows the maker’s hand rather than a machine grid.
Tassels are a small detail with a large human story. Many of ours are made by a women’s cooperative in Delhi. Each knot supports a household. Each colour choice tells a personal preference. The finish feels joyful and intentional.
We also place great importance on responsible materials. Recycled cotton throws , re-spun from discarded garments, carry subtle shade shifts from batch to batch. Cotton-mâché lamps shaped from textile offcuts make waste into a warm glow. Fair wages, safe working conditions and on-site childcare are not extras. They are the baseline.
After all, boho wholesale should never be style without substance.
- Warm neutrals with spice accents
- Curves that soften straight lines
- Honest materials and tactile finishes
- Heritage techniques made current
- Pieces that invite touch
Bornholm roots, global reach
All design and ordering sit on Bornholm, a small Danish island that gives our team a sense of calm and focus. Rocky coasts, forest paths and slow horizons feed the Scandinavian side of our aesthetic. The island’s craft culture runs deep, from glassblowing to stoneware, and that spirit pairs naturally with the global techniques we champion.
From a logistics point of view, every container takes the ferry step. That requires discipline in planning and close coordination with our partners abroad. The upside is control. Every shipment passes through hands that know the range, the palette, the details. Orders leave the island to more than 40 countries, supported by trusted agents and distributors.
Lead times are realistic and reliable. We share schedules early, build in ferry capacity and keep communication clear. Retailers tell us the steadiness matters as much as the style.
How the collection sells in store
Boho looks thrive on rhythm and contrast. Retailers who create small worlds on a table or a wall hook often see the fastest sell-through. A tight colour story helps, then a single surprise breaks the neatness and makes the eye dance.
- Mixed material vignettes
- One bold cushion among three calm ones
- Light, shadow and reflection layered together
- Repetition of a motif across two categories
- A story card beside a handmade piece
A shelf can carry a narrative too. Place a recycled cotton throw beside a hand-thrown vase and a photograph of the workshop at work. People buy the feeling as much as the form.
Form meets function: what buyers value
Trade partners come to boho wholesale looking for design character that is easy to live with. That means materials that last, finishes that wear well and patterns that lift a room without crowding it. It also means a consistent hand-feel across categories, so displays and homes feel coherent.
- Bold selling point: Handmade variations: slight differences signal authenticity and make each item feel personal
- Practical detail: Removable covers: zips and standard inserts simplify care and replenishment
- Material promise: Noble foundations: glass, stone, wood and steel anchor the collection in substance
- Ethical claim: Fair and traceable: documented workshops, long-standing partnerships and community support
- Merchandising cue: Curves and contrast: pair soft silhouettes with structured textures for instant balance
Buyers often ask about care, replenishment and continuity. We maintain core colours across seasons for cross-merchandising and run capsule prints for freshness. Spare parts for lighting and extra cushion inners are held in stock. Product pages and catalogues list care guidance in clear language.
The artisan advantage in a modern home
Handmade is not a look. It is a method. When you bring hand processes into a contemporary interior, you add micro-variation that the eye reads as energy. A glaze that pools a fraction thicker at the base. A weft that shifts by a millimetre. These are tiny moments that create comfort.
Vintage-inspired forms from the 40s and 50s amplify this. Curves invite the hand and soften sightlines. Deco geometry adds rhythm without shouting. The combination lands as familiar yet fresh, especially when anchored by Scandinavian calm.
Our clients use that blend to define their store’s point of view. They set a standard that feels stylish and human at the same time. Sales data backs this up: tactile, ethically made items lifted by a coherent story tend to outperform trend-only buys across multiple seasons.
From textiles to tables: a closer look
Cushions carry much of the season’s storytelling. Wool-rich weaves in kelim-inspired patterns sit next to velvet with tonal embroidery. Trims matter, but we keep them refined: a fine fringe, a tidy tassel, a narrow piped edge. Colours stay within a natural spectrum, so mixing is easy.
Tables and storage take the curved cue seriously. Side tables with softened corners create safe movement in tight spaces and pair well with straight sofas and bookcases. Stainless edges bring a crisp glint that plays nicely with matte ceramics and knitted throws.
Lighting balances sculpture and practicality. Glass shades with a gentle dome spread light evenly and flatter skin tones. Tripod bases reference mid-century studio lamps while staying compact for urban living. Cord colours are chosen to disappear, not distract.
Ceramics favour quiet glaze stories in sand, chalk, smoke and peat. The occasional speckle or pooling shows the potter’s hand. Group three pieces with similar silhouettes in different heights for an easy win.
Ethical sourcing as a design choice
Sustainability is not a bolt-on. It shapes the look and the feel. Recycled cotton carries a pleasing irregularity that suits boho interiors. Upcycled paper and cotton in lighting give a soft diffusion and a feathery texture. Wood is responsibly sourced, with mango and teak brought to life by carvers whose tools leave gentle, intentional marks.
Community support runs alongside production. Education programmes in Delhi are funded year on year, and several accessories arrive with a tag that links directly to the people who made them. Retail staff find that these details spark conversation and loyalty.
Ready for trade
Whether you curate a concept store, a design-led boutique or a multi-branch home retailer, the collection is built to sell in layers. Core neutrals do the daily work. Accent pieces refresh a display with minimal effort. Everything is photographed and documented to speed onboarding for teams.
Speak to the team on Bornholm or meet us at the season’s fairs. Samples, swatches and lookbooks are available to help you plan the mix that fits your floor and your audience. MADE BY HAND – CHOSEN BY HEART is more than a line on a page. It is how the products are conceived, refined and delivered, from the first sketch to the final shelf.